Brand guidelines redesign for Newton S.p.A., company in Rome and Milan, leader in change management, immersive learning, communication and live event. Newton is a multifaceted world made up of mixed competences, a phylosophy based on facing complexity with the main focus in helping people to work better, with innovative engagement techniques.
Key deliverables
• new brand tone of voice
• new website prepared to be easily managed in Wordpress with a renewed information architecture and a unique interactive header
• motion graphic spot, exposing the reason-why of the company
• visual language for flowcharts
• figma space organized in order to update assets and keep alive the branding declination with a strong and coherent design system
• set of slides template in .pptx for the consultants
Website screenshots
Motion graphic
Customized header
Schemes guidelines + Figma design system

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