![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/8b2d6e87-0a4d-415e-9f24-cec818425f3a_rw_1200.png?h=5ba74b9d0e989479db87f4daa4c5c6c5)
Brand guidelines redesign for Newton S.p.A., company in Rome and Milan, leader in change management, immersive learning, communication and live event. Newton is a multifaceted world made up of mixed competences, a phylosophy based on facing complexity with the main focus in helping people to work better, with innovative engagement techniques.
Key deliverables
• new brand tone of voice
• new website prepared to be easily managed in Wordpress with a renewed information architecture and a unique interactive header
• motion graphic spot, exposing the reason-why of the company
• visual language for flowcharts
• figma space organized in order to update assets and keep alive the branding declination with a strong and coherent design system
• set of slides template in .pptx for the consultants
• new website prepared to be easily managed in Wordpress with a renewed information architecture and a unique interactive header
• motion graphic spot, exposing the reason-why of the company
• visual language for flowcharts
• figma space organized in order to update assets and keep alive the branding declination with a strong and coherent design system
• set of slides template in .pptx for the consultants
Website screenshots
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/f0d56874-5cc0-4e2b-99d6-830d49f85d75_rw_1200.jpg?h=f99234c3ac48dbff9dbde8943f37f0fa)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/2530fa96-b42c-4b5b-9280-8d196c762a63_rw_1200.jpg?h=8a5b7d5106d6f3f18850d2fd00ee2a46)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/bd3b3972-36cf-4a29-b67e-d1c2e371f8df_rw_1200.jpg?h=ced7ffb2af32466be71a9dca7bdaf75e)
Motion graphic
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/b1af7282-c2de-4eb2-849d-dc7788f3083f_rw_600.gif?h=821a1e51d59dcae72a508651c4b3d157)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/2130d6b0-698a-47d7-a0e8-dca5470d3639_rw_600.gif?h=ab34efdaad8c59606f9abb24792b0c33)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/dbea8d2d-0dc8-43bd-838d-bb63c763c30a_rw_600.gif?h=c3f78276a229b22fcea8121324b0ed95)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/1261e718-4e1f-4e76-ae8a-79b8ddcc10a1_rw_1200.jpg?h=94fad575dd20a1c1d1901ad475723293)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/c4e3c309-ecc9-4ba3-9d52-f30c46ab2631_rw_1200.jpg?h=c88e1633c366d6c8f7d8814d0f849f25)
Customized header
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/a65dddb1-62c5-4833-af06-0bb20450e510_rw_3840.png?h=a78160c6e34f1bb5f0787c851c54a7e4)
Schemes guidelines + Figma design system
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/c8e43634-d768-4bbc-a3d0-6c2f192c8b1c_rw_1200.png?h=7646d3a9a3f1b825acab3b13849d53ee)
Sketches
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/a7e8f376-0b75-4f63-94f2-481d8ea2f8ce_rw_1920.jpg?h=e829d952921465feb88262474de420bf)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/65e8cb94-03b0-4272-a896-72cb76d260e3_rw_1920.jpg?h=79f9a6502264327a25ecb94d42634ea6)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/7682628a-a61c-4605-b98a-a72d89cdae90_rw_1920.jpg?h=51197bcd606c204c6e7cd4a3aad36fdf)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/99713853-914e-40a0-a003-5a9a6baedc5e_rw_1920.jpg?h=38e7c96c66d89696fbd6e7a390543cd2)
![](https://cdn.myportfolio.com/597123e4-954c-4560-8e79-bada9f180f78/c5f6228f-0888-4d51-9ef3-ad96ba9da58b_rw_1920.jpg?h=fda6d4ba4cf2f6a8cfc00dfb282705de)